Inclined.app | Digital Banking Platform for Kids
Inclined is a groundbreaking project designed to revolutionize the way parents teach their children financial literacy and responsibility that offers a dynamic learning experience that evolves with children's needs. Inclined empowers parents to instill lifelong money management skills in their children effortlessly.
Client
INCLINED
Year
2021
01
Problem Statement
Traditional methods of teaching financial literacy to children often lack engagement and fail to adapt to their evolving needs. Existing options also lack adaptability and comprehensive parental control, leaving parents without effective means to teach and monitor their children's financial habits.
02
Solution
Inclined.app offers a dynamic and secure platform that seamlessly integrates financial education, gamification, and parental control to empower families in fostering lifelong financial responsibility and money management skill in their children.
🤝
Trustworthy
🙌
Playful
👋
Friendly
👏
Encouraging
03
Brand Identity
Our brand identity is characterized by encouragement, playfulness, friendliness, and trustworthiness. The colors should be simple and bold, with a focus on blue and green, reflecting innovation and reliability
Our brand exudes a sense of security, reliability, and excitement, reflecting its commitment to providing a comprehensive and engaging learning experience.
Sky
Blue
#3284F7
Midnight
Blue
#191F53
Ice
Blue
#F5F9FE
Pure
White
#FFFFFF
Lime Green
#97C32E
Sunset Orange
#FAA439
Sunny Yellow
#F5D33C
Building a digital
banking experience
that kids
love,
and parents
trust.
04
The main character
References were collected and analyzed to create the first sketch, visualizing our initial ideas. The illustrations for Inclined.app are vibrant and playful, featuring the fox as the main character to interpret the platform's key features.
Children are depicted engaging in gamified activities to learn financial concepts, while parents are shown confidently managing allowances and setting goals. Customizable debit cards symbolize financial freedom for children. The illustrations foster a sense of collaboration and excitement within families, making financial education enjoyable and accessible.
Click to preview
05
Result
Following the launch of the landing page, Inclined.app successfully introduced the platform, inviting feedback and offering limited beta access to customers. The landing page served as the primary output of the project, acting as a gateway for potential users to learn about the app's features and benefits.
The successful launch of the landing page marks a significant milestone in the project's journey towards empowering families with essential financial education tools.
06
Team
Farhan
as Product Designer
as Illustrator
Bring your ideas to the table
Let's work together.
hi@maulanafaa.com
© 2024 Farhan
👋
from Solo, Indonesia.